Who it's for · A company and its products
Your company is one brand. Each product is another.
The strategy that sells the company does not sell the product. Squeeze a product line into the parent's voice and it sounds like a feature. Give each one its own.
One deck for the whole company is a compromise.
You already know this, because you have watched a launch land badly when the copy came from the company's brand book. The audience is different, the objection is different, and the thing that makes the product worth buying is not the thing that makes the company worth trusting.
So make them separate brands. Each one gets its own forty minutes of questions, its own evidence, its own deck. All in the same account, so the company brand and every product sit side by side rather than in four different consultants' inboxes.
How it works
Buy the brands. Make them when you are ready.
A credit makes a brand. Buy three today, make the company's now and the two product lines when the launches are real.
The parent company
Who you are, who you serve, and what you will not do. The one every product borrows trust from.
Each product line
Its own audience, its own objection, its own voice, built from answers about that product, not about you.
All in one place
Every deck and every batch of content stays with the brand it belongs to, so nothing gets briefed twice.
Pricing
The more brands you need, the less each one costs.
- Every brand gets its own complete strategy deck, yours to keep.
- 35 social content sessions with each brand. A session is five post ideas, written in that brand's voice.
- A brand's year of sessions starts when you create that brand, not when you pay, so brands you have not started yet are not burning a clock.
- Brand credits never expire. Buy five now, use the fifth next year.
- It is the content sessions inside a brand that run on a year, not the credit.
- Brand credits never expire, so a pack is not a deadline
- Each brand's year of content sessions starts when you create it
- No seats, no subscription, no annual contract